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SMS PASSCODE / January 19th, 2010

Red Herring Unveils Global 100 of Tech Startups

SMS PASSCODE® joins the prestegious list of the 100 most interesting privately held IT companies in the world

Copenhagen, Denmark and Laguna Niguel, California, January 18^th, 2010 – SMS PASSCODE, the technology leader in two-factor authentication via SMS, today announced that it has been named to the Red Herring Global 100 award.

The winners of the Red Herring Global 100 award recognizes the leading private companies from North America, Europe, and Asia, celebrating these startups’ innovations and technologies across their respective industries. Among the companies are SMS PASSCODE, a previous Red Herring 100 EMEA award winner, for being a fast growing technology leader in two-factor authentication via SMS.

Red Herring’s Global 100 list has become a mark of distinction for identifying promising new companies and entrepreneurs. Red Herring editors were among the first to recognize that companies such as Google, Yahoo, Skype, Netscape, Salesforce.com, YouTube, and eBay would change the way we live and work.

“Choosing the best out of the previous three years was by no means a small feat,” said Alex Vieux, publisher and CEO of Red Herring. “After rigorous contemplation and discussion, we narrowed down our list from 1,200 potential companies to 200 finalists. Trying to get it down to 100 companies was a task upon itself. The top 100 companies who were chosen should be extremely proud, the competition was difficult.”

“We are very proud to have been recognized also by Red Herring as a global technology leader in our field” says David Hald, co-founder and CEO. “This is another validation of the value we bring customers protecting them against the major problem of identity theft on the internet that is convincingly better than the alternatives”, continues David Hald.

Red Herring’s editorial staff evaluated the companies on both quantitative and qualitative criteria, such as financial performance, technology innovation, management quality, strategy, and market penetration. This assessment of potential is complemented by a review of the track record and standing of startups relative to their sector peers, allowing Red Herring to see past the “buzz” and make the list an invaluable instrument of discovery and advocacy for the greatest business opportunities from around the world.

To learn more about SMS PASSCODE, visit www.smspasscode.com or try it live at https://demo.smspasscode.com

The list of Award Winners can be found at http://www.redherring.com/Home/26281

About SMS PASSCODE^®SMS PASSCODE^® is the leading technology in two-factor authentication via the mobile phone SMS. To protect against the rise in internet based identity theft hitting both consumers and corporate employees, SMS PASSCODE^® offers a stronger authentication via the mobile phone SMS service compared to traditional alternatives. SMS PASSCODE^® installs in minutes and is much easier to implement and administer with the added benefit that users find it an intuitively smart way to gain better protection. The solution offers out-of-the-box protection of the standard login systems such as Citrix, Cisco, Microsoft, Juniper and other IPsec and SSL VPN systems as well as websites. Installed at thousands of sites, this is a proven patent pending technology. In 2009, SMS PASSCODE has been awarded to the prestigious Red Herring Global 100 most interesting tech companies list, to the TechTour 25 most interesting tech Companies in the Nordic Region and a Secure Computing Magazine Security Innovator. For more information visit: http://www.smspasscode.com

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For more information, please contact Lars Barthold Nielsen, SMS PASSCODE, at lbn@smspasscode.com or mobile phone +45 21 26 81 98.