SMS PASSCODE is a Finalist for the 2010 Red Herring 100 Global Award

Copenhagen, January 12, 2011 – SMS PASSCODE®, the technology leader in two-factor authentication, today announced it has been selected as Finalist for Red Herring's top 100 Global award, a prestigious list honoring the year’s most promising private technology ventures from the business region.

The Red Herring editorial team selected the most innovative companies from a pool of 1200 companies from across the world – the Finalists from its Red Herring Asia, Europe and North America Awards. The nominees are evaluated on both quantitative and qualitative criteria, such as financial performance, technology innovation, quality of management, execution of strategy, and integration into their respective industries.

This unique assessment of potential is complemented by a review of the actual track record and standing of a company, which allows Red Herring to see past the “buzz” and make the list an important instrument for discovering and advocating the greatest business opportunities in the industry.

"2010 was very difficult but extremely rewarding," said Alex Vieux, publisher and CEO of Red Herring. "Despite lingering effects of the global economic situation, there are many great companies producing truly innovative and amazing technologies, to the extent that we had a hard time narrowing the pool and selecting the finalists. SMS PASSCODE® shows great promise therefore deserves to be among the Finalists. Now we’re faced with the difficult task of selecting the Winners of the Top 100 Global Award.

Finalists for the award are selected based upon their technological innovation, management strength, market size, investor record, customer acquisition, and financial health. During the several months leading up to the announcement, hundreds of companies in spaces such as mobile, security, Web 2.0, software, hardware, biotech, and clean tech sent in their submissions to qualify for the award.

“We are both honored and grateful to have been nominated for this award for a second consecutive year and it is instrumental in the recognition of our leading edge technology and helps fuel our strong international adoption.” Says Lars Barthold Nielsen, Vice President Commercial Operations, SMS PASSCODE A/S.

The Finalists are invited to present their winning strategies at the Red Herring Global forum in Los Angeles, January 24-26, 2011. The Top 100 winners will be announced at a special awards ceremony on January 26 at the event.

About SMS PASSCODE®

SMS PASSCODE® is the leading technology in two-factor authentication using your mobile phone. To protect against the rise in internet based identity theft hitting both consumers and corporate employees, SMS PASSCODE offers a stronger authentication via the mobile phone SMS service compared to traditional alternatives. SMS PASSCODE® installs in minutes and is much easier to implement and administer with the added benefit that users find it an intuitively smart way to gain better protection. The solution offers out-of-the-box protection of the standard login systems such as Citrix, Cisco, Microsoft, Juniper and other IPsec and SSL VPN systems as well as websites. Installed at thousands of sites, this is a proven patent pending technology. In the last year, SMS PASSCODE has been awarded to the prestigious Red Herring 100 most interesting tech companies list, a Secure Computing Magazine Top 5 Security Innovator, a Citrix Solution of the Year Finalist, a Gazelle 2010 Fast Growth firm and most recently the ComON Tech Gold Award. For more information visit: http://www.smspasscode.com or our blog at blog.smspasscode.com. To learn more, contact Lars Barthold Nielsen, VP Commercial Operations, SMS PASSCODE A/S.